You must know ROI (Return on Investment) of your startup if you want to ensure the long-term viability of your startup business. It is not sufficient to add in a profit margin on the product or service being offered. You have to show your decisions making skills regarding how to allocate resources because one course of action may need expenditure more than another.
Which one is the better option? And it all depends on the anticipated ROI. Everyone wants to invest in things that pay back the greatest return. So go ahead and calculate your startup return on investment first